Week 2 listening exercise

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The brand I am choosing for this blog post is fashion nova a clothing brand that sells all types of clothing. Their value proposition is to offer fashionable clothing at great prices. I originally found out about on Instagram.  The first thing people were raving about fashion nova were their jeans because they were just that good, they complimented your figure and were great material for a great price. People were also raving about the great prices and deals fashion nova had. I had to check this out myself so I bought a pair of jeans and I loved them they fit great and plan to order more soon. Some examples of what people are saying are things like "Check this amazing jeans out here at fashion nova" , " Looking fresh on a budget", " All my jeans are from fashion nova". Since not many people know about this brand marketing is a challenge for fashion nova. If I were the brand manager I would take more time to market fashion nova to more places and not limit it to just L.A California and set up more fashion nova stores and expand them out. 

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